Sales and Salesability: Find Out Why You
Need It Now
Interview with Steve WaterhouseHost: Ted Garrison

The construction industry has put itself in a box where it believes it has to offer up a bid and then see what happens. Steve Waterhouse argues that you should not assume that you are forced to play by those rules. Listen to Steve Waterhouse, a leading sales consultant and business owner; explain what options you have. It starts by not constructing a building for a customer, but focusing your attention on solving the customer's biggest problem. To do this you must get the right decision makers on your side, so listen now as Steve describes how to achieve this goal.