IEC Radio
Monday, 27 August 2012 00:00

How to Avoid Competing on Price
Interview with George Hedley      Host: Ted Garrison


If you compete based on low price, you will never be really financially successful – it’s impossible say George Hedley. Listen to George Hedley, CEO of Hedley Construction and Development explain how contractors can differentiate themselves for increased profits.
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Friday, 27 July 2012 00:00

Leading with Marketing
Interview with Brian GallagherHost: Ted Garrison


Competition is only going to continue to get stronger and owners will continue to look for ways to lower costs, reports Brian Gallagher, Director of Marketing for O’Neal Inc. Listen to Gallagher explain what contractors need to do to meet these tough challenges.
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Wednesday, 27 June 2012 00:00

Selling Beyond the Low Bid
Interview with Dr. Robert B. Cialdini      Host: Ted Garrison


Contractors have more tools than many believe they have when they attempt to compete by value instead of low price. Listen to Dr. Robert Cialdini, the best-selling author and Professor of Psychology and Marketing at Arizona State University explain how the contractor can use influence to gain work when selling beyond the low bid.
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Friday, 25 May 2012 00:00

The One-Hour Plan for Growth: It's Not
That Complicated

Interview with Joe CalhoonHost: Ted Garrison


“If you allow people to think like leaders in the planning process, they are going to act like leaders in the achievement process,” declares Joe Calhoon, President of PriorityAdvantage™. To learn how to grow your business, listen to Calhoon’s powerful advice.
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Tuesday, 27 March 2012 00:00

Working through the Challenge Of
Implementing Lean
Interview with Ed AndersonHost: Ted Garrison


Ed Anderson, president of Lean Implementation Services of Florida, refuses to work with a company unless senior management is committed to lean. The reason is simply because without senior management’s commitment to lean the initiative will fail. Listen to Anderson discuss this and other critical issues in successful implementing lean into your company.
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