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Thursday, 01 July 2010 05:30 |
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Construction 3.0™ Marketing Strategies
by Host Ted Garrison
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| Peter Drucker has written that a company needs to excel in two skills, namely marketing and innovation. However, Drucker isn't referring to a company's brochures, its advertising campaign and certainly not its PowerPoint presentation. He is referring to market research. To offer value-based marketing, you must first understand the prospect. This shouldn't come as a surprise because Stephen R. Covey's fifth habit in The 7 Habits of Highly Effective People is "seek first to understand, and then be understood." Unfortunately too many contractors charge into a meeting with a prospect and start offering solutions. |
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Tuesday, 01 June 2010 05:30 |
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Should You Venture into New Niches to Survive the Recession?
by Host Ted Garrison
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| The worst construction industry recession that anyone in the trade has experienced is causing many companies to seek new types of work. But is that the right decision for your company? There is no definitive answer to that question because every situation is different. For example, if 30 years ago you were building nuclear power plants, you would have had to change niches no matter what. But for most contractors, it’s not that simple. |
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Saturday, 01 May 2010 00:00 |
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Why a One-Page Strategic Plan
by Host Ted Garrison
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| A one-page strategic plan? Yes, absolutely. For the skeptics, the author requests that you maintain an open mind to the possibility because you might be pleasantly surprised. There are three major problems with strategic plans. First, people tend to make them too complicated and don’t use them. Second, because people think they are too complicated, they don’t do them. Third, they are done poorly and are, as a result, useless. |
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Thursday, 01 April 2010 00:00 |
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Increased Productivity
by Host Ted Garrison
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| The primary role of management is ensuring maximum productivity from all its resources. This is achieved through effective leadership by properly aligning all resources, including labor, capital, knowledge and equipment. Prior to 1875, poor performance was blamed on the worker, but Frederick Taylor learned that work could be managed with a resulting increase in productivity. He explained the way to improve results was to “work smarter.” He also concluded that productivity was the responsibility of not the worker, but the manager. While he never included it in one of his formal theories, he recognized that knowledge was a critical capital resource. |
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Monday, 01 March 2010 00:00 |
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Effective Communication
by Host Ted Garrison
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| Industry, not just the construction industry, has a serious communications problem because too few people truly understand the meaning of effective communication. Never mind effective; it appears too many people don’t understand what communication is. There is no communication until the recipient hears and understands the message because up until that point, it’s just noise. |
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Garrison Report
